Apple aims at patenting 'enhanced' broadcasts

updated 04:25 pm EST, Thu March 11, 2010

Streams could be merged with personalized info


Apple has been exploring the concept of inserting personalized content into media streams, a newly-published patent application reveals. Titled Radio With Personal DJ, the claim notes that it should be possible to add personalized or otherwise customized content to streams intended for media players, here meaning mostly computers and iPods. The content could be injected into the middle of a stream, or in random or regular intervals between media.

The kinds of material inserted into a broadcast could vary substantially, from relatively trivial information such as weather or calendar dates up through news, caller IDs and voicemail. While some of this could be displayed visually, in the form of still or moving images, Apple also proposes using synthesized voice, for instance to read out headlines or say who sent a particular voice message. To make the voice more pleasant people could customize elements like gender or pitch, or even record their own speech samples.

Primarily focused on audio, the patent concept could also address video, by for example superimposing images in the corner of playback. Apple has yet to implement any of the ideas described in the application, which was originally submitted in September 2008. The inventors are credited as William Bull and Ben Rottler, from Mountain View and San Francisco.


by MacNN Staff


toggle

Comments

  1. ilovestevejobs

    Fresh-Faced Recruit

    Joined: Feb 2007

    -3

    Apple = Patent Troll

    'nuff said

  1. brainiac

    Fresh-Faced Recruit

    Joined: Sep 2003

    -3

    Do unto others...

    before they do unto you.

  1. elroth

    Fresh-Faced Recruit

    Joined: Jul 2006

    -1

    oy

    Please tell me this is not Apple's vision of the future - that everything you look at (or listen to) will be infused with messages, ads, etc.

  1. Bermy

    Fresh-Faced Recruit

    Joined: Oct 2006

    -1

    Ads of course...

    ...and by "personalized or otherwise customized content" we mean ads.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

Powerbag Business Class Bag

Many companies currently offer battery packs and various accessories to keep smartphones and other gadgets charged when away from an o ...

Logitech Cube

The world of mice could often be described charitably as stagnant: it's an endless sea of ergonomic shapes that assume you're sitting ...

NewerTech and Targus USB Hubs For Gifts

A useful holiday present to resolve an ongoing frustration is a multi-port hub. Whether as a stocking stuffer, Chanukah present, or an ...

toggle

Most Commented

10 Most Discussed