Dev abandons iOS app after three-month approval wait

updated 01:15 pm EDT, Fri August 27, 2010

Issue said to have reached 'executive level'


The developer of Briefs has reportedly given up on getting the title approved for the App Store, and instead released the source code to the public. Rob Rhyne explains that he has been waiting over three months for Apple to approve the app, which presents prototypes of app concepts. At June's WWDC event, two developer evangelists and the director of the App Store are said to have given Rhyne confidence that obstacles would be overcome.

A few weeks later, the director is claimed to have told Rhyne that the issue had reached the "executive level." In the two and a half months since however, Briefs' status in the approval process has remained unknown. "I am not finished with Briefs and I would like to find a way to devote more time to it," the developer says. He concedes though that "it's time to focus on other work and projects that can get into the App Store."

Apple has attempted to improve the App Store approval process since its early phases. At the time, developers regularly complained of having to wait weeks or months to get a decision. Many apps and updates are now said to be approved in a matter of days.




by MacNN Staff


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Comments

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -1

    huh?

    Executive level? Why in the world would any app have to go all the way upstairs to be approved. It's an app for goodness sakes. It's not like it was "Apple secrets and rumors.app" or "Spy on Steve Jobs' house.app"!

  1. dimmer

    Mac Enthusiast

    Joined: Feb 2006

    -1

    Well

    For one thing, this isn't a normal app -- it's a prototype development tool which would break with Apple's requirements that iOS apps are designed and built using Apple's toolkit. Just calling it a "prototype delivery" tool doesn't take away from the fact that the app is just doing what Adobe attempted with Flash, and if Apple wants to maintain it's stance that such apps are not allowed it has to enforce this across the board.

    Briefs does look interesting, from a geek point of view. Like a baby hypercard.

  1. facebook_Greg

    Via Facebook

    Joined: Aug 2010

    0

    Agree

    I have to agree with Dimmer on his post. The application is borderline designed to circumvent apple's development toolkit. It's a cool concept, but is it REALLY that difficult to create a mockup in Xcode? I haven't had a problem and I'm not a true developer.

    P.S. He is also circumventing music copyright in his website demo video. Just guessing he's not paying the royalty….

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