Apple's Ping network linked to trademark agreement

updated 04:40 pm EDT, Wed September 1, 2010

Name originally tied to golf equipment


Apple's new Ping social network -- introduced alongside iTunes 10 -- required a special trademark agreement to make happen, a press statement reveals. Karsten Manufacturing notes that it technically owns the Ping name for one of its sub-brands, which produces golf equipment. Apple should only be able to use the Ping name in conjunction with the social network.

The service lets iTunes users post status updates, follow friends and artists and check out tour dates. It is also designed to encourage impulse buying, supported through buttons embedded in posts. Beyond iTunes 10, it should soon be possible to access Ping from an iOS device.




by MacNN Staff


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Comments

  1. Flying Meat

    Fresh-Faced Recruit

    Joined: Jan 2007

    +10

    Technically,

    Apple should be able to use it, without a trademark agreement, for anything other than sports equipment.

    Ping is used in reference to sonar, as well as network node detection (there are applications specifically called using the word "ping".)

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +1

    iBalls

    They can use this for their iAd platform or alternatively, enter a new market with it.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -1

    really?

    Since when does a company need to get a special agreement to use a term or phrase for a product because some other company also uses the name for nothing close to your product? You only get the copyright for the products or services you actually promote/sell.

    If I wanted to start selling feminine hygiene products with the name iPad, I would be able to, since there's very little chance that people would confuse them with a tablet computer.

    h***, Apple argued this when the owners of the name OS-9 sued them over OS 9.

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    -1

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