Macs gain favor with college students despite PC decline
updated 12:50 pm EDT, Mon September 13, 2010
iPhones, iPads also popular
Although fewer college students are buying new computers this year as a rule, Macs continue to grow in their proportional representation, claims Hudson Square Research analyst Daniel Ernst. Only a little over 20 percent of 212 polled students say they bought a new computer in the last three months, as compared to over 30 percent in 2009, 40 percent in 2008 and nearly 70 percent in 2007. Mac share has meanwhile risen to 38 percent, from 32 percent in 2009, 29 percent in 2008 and 14 percent in 2007. Apple is now tied with Dell, and doing better than HP's 13 percent and Toshiba's 5 percent.
The current survey group is said to be Mac-based as a whole, with 51 percent of all owned systems being Macs, up from 33 percent in 2009. Other Apple products are also finding favor. These include iPods, which now represent 95 percent of the MP3 players that 92 percent of students own. iPhones account for 42 percent of the phones bought in the last three months, a jump from 35 percent in 2009. They nevertheless factor in at only 21 percent of total ownership.
The e-reader/tablet sector is said to be split evenly between the Apple iPad and the Amazon Kindle, which each have a 48 percent share. Trailing behind is Sony, holding the remaining 4 percent.
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Dell Computer Labs Being Shunned
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