iOS devices hit 65 percent of Apple sales

updated 01:00 pm EST, Fri January 21, 2011

Mac worth just 20 percent, stats show


iOS devices now account for approximately 65 percent of Apple's sales, says Asymco's Horace Dediu. He remarks that together, just the iPhone and the iPad generated about $15 billion in revenue during the company's fiscal first quarter. The iPod touch is believed to have made the company roughly $2.3 billion.

Conversely, Macs accounted for just 20 percent of sales. Only 3 percent -- $786 million -- could be attributed to Mac software, including both Mac OS X Snow Leopard and programs like Aperture. iOS apps are estimated to have factored in about half of iTunes sales, or $600 million, a little over 2 percent of total revenue.

Dediu nevertheless suggests that Mac OS was directly responsible for 90 percent of Apple sales. The number is possible, he implies, because iOS has its roots in Mac OS X. The ratio "speaks volumes not only for the importance of software to Apple but for the cohesion of an extensible, flexible architecture that allows it to inhabit a portfolio spanning from a music player and an enterprise server," he writes.






by MacNN Staff


toggle

Comments

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009

    +4

    iOS kills?

    So my big question is why iPodNN chose a filename like "ioskillschoice" for the chart graphic?

  1. facebook_Justin

    Via Facebook

    Joined: Jan 2011

    -1

    comment title

    This worries me, especially if, God forbid, anything were to happen to Steve, what other CEO is going to allow the Mac line to continue? Before we know it, it will be 15% of sales, and perhaps even lower after that afterwards. I'm hoping this "Back to the Mac" year ends up shooting that Mac and Mac-related sales percentage up way higher. Although I love iPhones, Macs are my all-time favorite Apple product and I don't know what I'd do without them. I have no interest in iPads as of now, perhaps the iPad 2 will add some useful things, like a slideout keyboard, USB ports and a higher resolution display, to spark interest in people like me who want a more computer-like device.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

iHome iW2 AirPlay speaker

iHome generally isn't known as a luxury brand when it comes to audio, but it is prolific -- the company's docks and speakers are every ...

Logitech Ultrathin Keyboard Cover

One of the iPad's main weaknesses has always been productivity. It's not a question of apps; while it has taken a little time for a na ...

Logitech UE Air Speaker

If maybe a little more slowly than Apple would like, AirPlay is becoming a staple of the wireless speaker market for iOS devices. The ...

toggle

Most Commented

10 Most Discussed