View this article at: http://www.macnn.com/articles/05/10/25/apple.lugz.dispute/
Tuesday, October 25,2005 @ 2:00pm
Tuesday, October 25,2005 @ 2:00pm
Apple/Lugz ad dispute: Theft or Coincidence
A new article in the New York Times recaps the latest developments in the dispute over the uniqueness of Apple's iPod/Eminem "Silhouette" ad. Apple and its advertising agency have been accused of copying a similar commercial for Lugz footwear commercial. In a statement late yesterday, its first since the debate began a week ago, TBWA/Chiat/Day said any resemblance between the commercials was "disappointing and surprising" as well as "regrettable." Larry Schwartz, executive vice president and principal at Lugz in New York, said in an interview, "We're very upset [...] The look and feel are awfully similar." Frank Ginsberg, whose company was involved in creating the Lugz ad said, "It's the same commercial. I don't get it."