View this article at: http://www.macnn.com/articles/06/06/27/coke.apple.join.forces/ Tuesday, Jun 27, 2006 1:20pm Coca-Cola, Apple to offer iTunes drive Coca-Cola is inking a deal with Apple to offer Coca-Cola-sponsored content on iTunes, and is offering its customers discounts for the online store. Music has been one of the primary battlegrounds between Coca-Cola and rival soft-drink maker Pepsi, with insiders believing that the iTunes deal could help Coca-Cola maintain its edge in the competitive UK soft-drinks market, according to DigitalBulletin. Pepsi in 2004 entered a similar partnership with Apple as part of a US promotional effort, promising to distribute 1 million songs through Apple's iTunes.