SanDisk today unveiled the Sansa e280, the world's first 8GB flash player which will compete with Apple's iPod nano. The new device is functionally equivalent to its smaller e200 sibling, which helped the company claim second place in the digital audio player market behind Apple, according to Electronista. The player features FM tuning as well as recording, a microSD slot for extra storage, video playback capability, and voice recording support. The e280 is priced at $250, offering double the capacity of Apple's largest iPod nano -- the 4GB model -- with the same price tag. SanDisk has a distinct advantage in the digital audio player market because it is itself a flash manufacturer, allowing the company to dictate its own prices and increase capacity sooner than most other companies.