Wednesday, May 16,2007 @ 5:25pm
Study: iPod users to switch for iPhone
Surveys based in Europe and the UK published today suggest that nearly half of Europe's iPod users are likely to consider Apple when making their next mobile phone purchase. "Apple’s rating improves dramatically when you talk to existing iPod owners," Canalys senior analyst Pete Cunningham said. "Almost half the respondents who owned an iPod rated Apple as likely to be considered for their next phone, compared to just 20 per cent for those who didn’t have an iPod, and they were five times as likely to give Apple the highest rating. There is a lot of loyalty that Apple can tap into." Respondents were asked how likely they were to choose different cellphone manufacturers, according to Macworld UK, with Nokia coming in first place and Apple ranking in the mid-range behind LG and just ahead of smartphone vendors such as RIM and Palm.