Thursday, June 7,2007 @ 12:50pm
Study profiles likely iPhone buyers
Consumers who are "definitely interested" in Apple's iPhone and who are likely to line up for the product launch on June 29th appear to consist mostly of middle-aged men with higher than average income, according to a new study from Solutions Research Group. The study, which profiled consumers looking to the iPhone its current $499 price tag, revealed that 72 percent of respondents were male with an average age of 31 years. Some 58 percent of participants had completed college vs. the 43 percent average, and 43 percent of total buyers live in New York or California for almost double the national average. What's more, 48 percent of respondents do not currently own an iPod, and earn 26 percent more money than the national average.