"One of the most requested features DVD buyers have been asking for is the ability to get the movies they bought into their iTunes library," said Jim Gianopulos, chairman and CEO of Fox Filmed Entertainment. "We're thrilled to offer such an incredibly simple way for our customers to get even more out of their DVD purchase, and we look forward to releasing many more DVDs this year with iTunes Digital Copy."

The new iTunes Digital Copy provides DVD shoppers with an easy way to transfer a DVD purchase to an iTunes library. Once a DVD is purchased, users can insert the disc into their computer and enter a unique code into iTunes to automatically make copies the movie to the iTunes library in minutes. Customers own the iTunes Digital Copy of the movie, and the Digital Copy offers all of the same viewing options as other iTunes Store video content. The digital versions of movies play on computers, iPods with video, iPhones, and Apple TV devices. Each DVD will only transfer its iTunes Digital Copy to one iTunes library, however.

"Now movie fans can easily transfer a free copy of the movie they purchase on DVD into iTunes," said Apple CEO Steve Jobs. "DVDs containing an iTunes Digital Copy allow movie fans to get a copy of their movie which can be viewed on a computer, iPod, iPhone or on Apple TV."