Wednesday, January 30,2008 @ 12:35pm
Ferrari president tips hat to Apple
Italian sports car manufacturer Ferrari has given praise to Apple Inc. (Italian), calling the company a "myth" that started from nothing and evolved into the most innovative company in the world. Ferrari president Luca Cordero di Montezemolo dubbed Apple revolutionary, adding that the Mac and iPod maker boasts extraordinary communication skills, according to setteB.IT. Montezemolo also made light of the fact that Apple is close to young people, and cited Google as well as Ralph Lauren among the most dynamic companies today.
Ferrari also holds an internally managed merchandising line that licenses various products bearing its famous brand. The company logo appears on bicycles, cellular phones, clothing, eyewear, laptop computers, pencils, pens, perfume, and more.
Interestingly, Ferrari recently chose Acer and AMD as technology partners for its ultimate Formula 1 race car.