Thursday, February 7,2008 @ 1:45pm
iPhone is top choice for next cell phone purchase
Apple's iPhone is the top pick among consumers who said they plan to purchase a new cellular phone in the next six months, according to ChangeWave Research. Of 4,182 consumers surveyed, 17 percent said Apple's iPhone remains their top choice. Research in Motion's BlackBerry came in a close second with 15 percent of respondents expressing interest, while Motorola declined to 11 percent as part of a continuing slide after Apple unveiled the iPhone in June of 2007.
The survey also found that Apple is still maintaining a big lead in customer satisfaction, with 72 percent of those surveyed reporting that they are 'very satisfied' compared to other manufacturers like RIM, which holds second place with 55 percent of customers saying they are 'very satisfied.'
Palm ranked at the very bottom in terms of customer satisfaction with 30 percent, while Motorola (34 percent), Sony/Ericsson (34 percent), and Samsung (34 percent) all tied in next-to-last place.
An accelerating shift toward advanced smart phones is occurring, according to ChangeWave, which favors Apple and other manufacturers of sophisticated handsets.