Tuesday, February 19,2008 @ 7:45am
Apple intros 2GB iPod shuffle, drops 1GB to $49
Apple today introduced a 2GB iPod shuffle while quietly slashing the price of the 1GB model to $49, dropping the price of the device while simultaneously offering more capacities. Both sizes are available in all colors; the 1GB model should be available immediately through the online Apple Store, while the 2GB model ships later this month. The change makes for "the most affordable iPod ever," according to Apple senior iPod marketing VP Greg Joswiak.
The company has not yet provided its reasoning for the cut, though the price brings the device closer into competition with the SanDisk Sansa Clip and the ZEN Stone with Speaker, both of which dropped below the $50 price mark in earlier months for a similar amount of storage.