| View this article at: http://www.ipodnn.com/articles/08/10/27/ipod.earnings.a.fraction/ |
Monday, Oct 27, 2008 12:10pm
iPod only 14.2 percent of Apple Q4 revenue? |
Sales of the iPod have become only a small portion of Apple's revenue stream, claims Bullish Cross. Reflecting on Apple's fourth-quarter financial results, the site notes that company revenue grew approximately 75 percent year-over-year, if revenue deferred through GAAP procedures is taken into account. Under these conditions, the iPod -- frequently cited as the reason for Apple's rebirth -- has dwindled into comparative insignificance, representing only 14.2 percent of revenue for Q4 2008.This fact is said to be deceptive, however, because iPod revenue growth is continuing to accelerate. The real issue is that Mac and iPhone sales have grown substantially, and now account for 70 percent of Apple's business. The iPhone in particular is rapidly gaining on the iPod, and is described as beginning to overtake the iPod as the second-largest contributor to GAAP revenue, having brought in $800 million during Q4. Discarding GAAP, the iPhone contributed $4.67 billion. |